Online casinos are arguably more popular now than ever before – with a lot of this popularity coming from markets that might not have typically been as interested in physical gambling. A lot of this is down to the change in format. With the shift to digital, casino games become more appealing and available, meaning that sampling them is easier than it was when you had to physically travel.
Is that all there is to it, though? Understanding the market for online casinos is important and might be something that you can utilize in your own business operations due to the marketing potential that comes with a possible overlap.
The Numbers Don’t Lie
In a broad sense, before you even start to think about what these specific markets look like, you might be more interested in numbers – in revenue. The industry is expected to cross $100 billion in revenue in 2024, giving you an idea of just how far-reaching this new form of gambling actually is.
This makes sense when you also take a look at mobile gaming as a whole. Mobile gaming makes an enormous amount of money each year, and a lot of that comes from microtransactions – smaller payments made after the initial free download of a game. When these microtransactions come in the form of lootboxes or random chance purchases, they are often compared to gambling, making the transition to online casinos a more seamless one.
All Roads Lead to Rome
Online casinos are a digitization of a pre-existing activity, true, but that might also be an oversimplification of what it is they actually offer. For those who already enjoy gambling, that’s exactly what they are – a more convenient way to enjoy something that they know they like. However, for those who are interested in mobile gaming without a prior interest in gambling, online casinos represent a new type of game to enjoy, making these platforms potentially equally appealing to completely distinct groups.
Naturally, platforms emerge that take advantage of that variety. Sites like jackpotcitycasino.com offer a variety of slot games (including film slots like Planet of the Apes), as well as roulette, video poker, and even sports betting. This, on top of allowing players to pay in a way that suits them on a safe, encrypted platform means that those interested in online casinos can come, find what they want, and move to explore other areas.
How Popular Is It?
That’s all well and good, but these can still feel like broad generalizations rather than giving you an idea of the actual popularity of such platforms. Different forms of online gambling are popular in different parts of the world, with sports betting being especially popular in parts of the UK and online casino games being prominent in countries like Canada. In the UK, an online survey suggested that just under one in ten adults have bet on esports, a number that is seemingly on the rise and indicates that online casinos are only increasing in popularity.
