It’s no surprise that 3D visualization of the interior and exterior of homes has become commonplace in real estate planning, development, remodeling, and marketing projects. 3D visualization of the interior and exterior of houses works not only today, but this phenomenon will be relevant for a long time because it provides undeniable advantages for both buyers and sellers of real estate.
It is the real estate 3d rendering service that creates creative illustrations of architectural plans to provide clients with an opportunity to see what the architectural project being designed will look like. Augmented and virtual reality trends are used to conduct exciting virtual tours of real estate that are in the design or construction stage, in addition to this, photorealistic 3D materials, textures, the ability to apply dynamic lighting, etc. are added. 3D visualization is one of the fastest-growing trends in real estate.
If you are involved in real estate marketing, interior design, renovation, or construction, you need to stay on top of the latest trends in 3D home visualization to gain a competitive edge in the real estate market.
Source: VisEngine
What is the essence of the process of 3D visualization of houses?
3D home rendering services include architectural renderings and step-by-step instructions created with the right combination of time, season, and the desires of prospective real estate buyers who care about other small details. These renderings show photorealistic renderings of exterior and interior designs for home construction or remodeling. Qualified specialists of the 3D rendering company use V-ray, 3ds Max, Lumion, Chaos Corona, and other software that allows you to carefully create a 3D visualization of the desired real estate object.
For property buyers or owners, virtual tours provide a 360-degree view of the space they want to buy, sell, or renovate. Real estate marketers actively use virtual tours to convince buyers of the benefits of purchasing certain properties by providing them with a photorealistic representation of their dream home based on their current vision:
- For builders, designers, contractors, and all other stakeholders, 3D modeling and visualization expertise clarifies the client’s vision and helps them understand the spatial, structural, and functional aspects of a building’s architecture;
- Light, textures, colors, and shapes presented in 3D visualization, all these things represent realistic versions of the architectural and design plans of the building proposed by the clients;
- The capabilities of AR and VR technologies have significantly increased the demand for immersive visual experiences from 3D architectural tours in real estate marketing.
Key trends in 3D home visualization that are changing the current real estate industry
It is important to be familiar with the latest industry trends that will dominate the industry of professional 3D rendering services for home construction, remodeling, and various real estate projects. With innovative software and advanced tools like Corona Renderer for 3ds Max, achieving photorealism is no longer a dream. The beauty of Augmented Reality/Virtual Reality is undoubtedly revolutionizing 3D visualization in real estate. Augmented and virtual reality tools are ideal for creating real conditions in a virtual space.
Home buyers, interested parties, and even designers can view interiors digitally to see how they look in real life. Augmented and virtual reality trends in architectural design have changed the way real estate agents and designers present their properties with 3D visualizations that increase the interest of potential buyers and increase current sales figures. That’s why this 3D home rendering trend continues to be a major trend in real estate marketing. For example, furnishing a living space with furniture, shelves or curtains, paintings, and other objects complements its appearance. Modern 3D visualization of the interior of the house gives you a clear idea of what you will feel when you enter the house.
3D home visualization has brought significant benefits to today’s real estate industry, providing developers, agents, and buyers with more engaging, interactive, and accurate real estate views. As technology advances, several major trends in 3D home imaging are changing the way homes are designed, sold, and remodeled.
Why have virtual reality (VR) and augmented reality (AR) become so popular in real estate?
VR and AR technologies are changing the real estate experience. Virtual reality allows buyers to take full 3D tours of homes to fully experience their size and design before they are built. The available capabilities of VR technology allow customers to thoroughly explore interiors and adjust the features they need in real-time. AR technology allows buyers to use mobile devices or AR glasses to overlay 3D images of homes in a specific location, giving them a unique view of how the property fits into the surrounding environment. These technologies allow customers to make informed decisions.
Photorealistic rendering and real-time interactivity are extremely important to the real estate industry.
Advances in rendering technology have made 3D renderings of buildings as realistic as possible (even down to the smallest details). Hyper-realistic textures, lighting, and materials help buyers imagine life in the property. Real-time rendering technology is particularly useful for developers and clients as it provides instant feedback on design changes, enabling interactive and collaborative design processes. Buyers can see immediate results by changing the layout, furniture, or materials, improving the decision-making process.
Interactive 3D floor plans
While traditional 2D-floor plans can be difficult for clients to interpret and understand, modern 3D floor plans allow buyers to view property layouts from different perspectives. Interactive 3D floor plans help users better understand spatial possibilities. They can be rotated or zoomed in to explore different levels of the home, making home buying an even more intuitive process. Many platforms allow users to customize 3D images of homes, and choose finishes, furniture, and even room layouts. This level of affordability allows buyers to visualize their dream home before construction begins, making the process more fun to meet all of their current needs.
3D visualization of real estate is necessary to achieve the set marketing goals
3D visualization, which involves placing furniture and decorations in an empty house, has become an effective marketing tool. Modern 3D visualization allows developers to demonstrate the potential of a home without the need for physical presence, giving buyers a clear idea of the space. These key trends will improve the way we buy, sell, and plan real estate, making the real estate management process more interactive, personalized, and efficient.
With the development of technology, the possibilities for 3D visualization of real estate are endless. These opportunities make real estate more accessible, transparent, and attractive to buyers and investors because they provide many different things. From exciting virtual tours to full, comprehensive visualization of the project. All these trends actively continue to intensify, and the future of real estate will undoubtedly be shaped by the power of 3D visualization technology.
