The written word has never been more relevant. A century or two ago, reading and writing was a skill very few possessed. Nowadays, it’s the norm. People who can’t read and write are the outliers. One overlooked aspect of reading and writing is fonts. Did you know that fonts can have a massive impact on the efficacy of your content and change how your audience perceives it? If not, this post is for you. This article’s objective is to explain how fonts shape your business identity and how you can use them to improve content marketing performance.
First Impressions
In business, first impressions are everything. A lot of people make the mistake of overlooking this undeniable fact. The fonts you use can have a huge impact on the way your customers perceive you. For example, if you want to come across as casual and friendly, a font like Golden Plains could work, whereas if you want to seem professional and serious, Times New Roman is a good choice. Remember that in addition to font, you also need to make sure that your website looks good. Do not rush your website’s design. A lot of people adopt casual attitudes towards the way their websites look. Nobody is going to want to use your site if it does not look its best. Internet users have very high standards today, so go out of your way to perfect your site’s design.
Brand Marketing
The next thing to think about is brand marketing. The fonts you use can impact how your brand is perceived, as mentioned in the previous section, which in turn means that they impact the efficacy of your marketing.
In addition to making sure that fonts reflect your business’s attitude, also make sure that it is consistent. Consistent fonts are very important. Customers will become accustomed to the fonts you use on your website. If you then start using different fonts on social media or other forms of online marketing, they are going to get confused. The last thing you want is for your customers to feel confused by your marketing. Make sure that your marketing teams have access to the fonts that you use on your website. Also instruct them not to deviate from these fonts, even if they think that other fonts will look better. Consistency in marketing is important if you want to achieve commercial success.
Font Readability
Finally, think about readability. The fonts your business uses need to be readable and easy to understand. If they are not, then nobody is going to read your site content. Since you likely invest a lot of time and money into site content, it’s important to make sure it’s presented in the best way possible. There are lots of different fonts you can use for your business. Many fonts are available for free. Try to find the best ones you can. If you need help, get in touch with a business that specializes in selling fonts and ask them for their advice.
The power of typography cannot be understated. The fonts used on your website deserve a lot of consideration. Hopefully, now you understand why fonts are as important as they are. Try to find ones that are unique and not used by any of your industry competitors so you have your own distinct brand image.
