The AI craze is getting hotter every year. The year 2023 was about awe and wariness about the technology, and the following year came with lots of experimentation. We have seen different sectors, including iGaming, where trendsetting platforms such as vulkan vegas leverage artificial intelligence to level up user experience. And from the look of things, companies will begin to get even more realistic about the impact of AI on their operations beyond 2025.
That said, the big question that kept the industry buzzing throughout this era still lingers: how will artificial intelligence reshape our work and daily lives? Well, the truth is, no one knows for sure. What’s clear is that social media, or as it is frequently referred to, SM, has experienced transformations that redefine brand-consumer relationships and digital engagement thanks to this tech. Here are the notable AI-related social media trends to watch out for in the coming year:
Content Creation
SM content creators are undoubtedly among the greatest beneficiaries of the artificial intelligence era. AIPRM recently reported that 75% of workers use generative tools. Platforms like ChatGPT and Google Gemini help make daily tasks easier for marketers. Another recent study revealed that 80% of marketers feel AI has improved their work. Additionally, the report showed that 78% have more time to be creative, and 73% acknowledged becoming more efficient.
These professionals leverage advanced tools with vast resources that streamline their work and boost creativity. AI-powered platforms enable faster content creation and assist with audience insights and personalization, thereby leveling up the entire process of churning content for different types of audiences.
Better Campaigns Focused on Marketing Analytics
Social media marketers have long used engagement metrics to plan their content, but this function is much simpler in the current AI era. Artificial Intelligence can improve marketers’ analysis with more substantial insights and more accurate trend predictions. Popular SM tools like Sprout Social are a great way to bolster your marketing analytics. ChatGPT is another helpful tool for data analysis that marketing teams are finding exceptionally helpful.
Chatbots Implementation
Savvy brands are using SM chatbots to create personalized content on demand. These tools can answer common questions and suggest things based on user preferences.
Chatbots have been used since 2015 when Telegram first introduced them. Businesses use them to handle simple customer queries so that human agents can handle more complex issues. Generative Pre-Trained Transformer models like ChatGPT have enabled chatbots to create content.
Top brands today use artificial intelligence for social media content. Nike uses it for product recommendations and customer support posts, while H&M Group analyzes fashion trends with it to create engaging content. Meanwhile, Spotify, the famed music streaming service, leverages AI to recommend music and share interesting facts based on user listening habits.
A New Thought Partner for SM Strategists
Generative AI has already changed how social media professionals create content, but it’s also impacting higher-level strategy. Almost half of executives in SM strategy use it for social activities. This report includes C-level executives and VPs. AI-centered strategy tools have simplified tasks like analytics, campaign management, and brand forecasting. They also provide executive summaries that save time on meetings. This technology is the thought partner SM marketers never knew they needed.
Virtual Influencers
AI-powered virtual influencers have been around for a while. This trend started in Asia, but they are now becoming more popular in the West. These influencers give brands full control over their content and messages. However, concerns about their authenticity and the way they connect with audiences over time remain.
Virtual influencers are especially popular in industries like fashion and beauty. Miquela is a perfect example. The virtual influencer has over 3 million followers on Instagram and has worked with big brands like Dior, Calvin Klein, and Prada since 2016. Other popular virtual influencers making waves as we speak include:
- Lu of Magalu;
- Milla Sofia;
- Aitana Lopez;
- Shudu;
- Leya Love;
- Noonoouri.
Sentiment Analysis and Social Listening
AI-driven methods help brands improve their social media strategy using sentiment analysis and social listening.
The latter involves monitoring online conversations to understand your audience better, while sentiment analysis deepens this understanding by revealing emotions and attitudes.
These tools can help you identify your customers’ needs and engagement opportunities. You’ll also track changes in sentiment over time and create content and campaigns that connect with your audience and drive results.
AI Will Change the Social Media Game in 2025 and Beyond
AI has been a huge win for SM teams, and more is yet to come. However, we must find the right balance between AI-driven efficiency and genuine human connections. Brands must learn to adapt by focusing on staying authentic while using AI tools. It’s also important to keep strategies relevant and true to their values. Your ultimate goal should be to connect with people genuinely. So, make sure you choose the best practices for this!
