Online store development on Magento platform is very popular nowadays. People are becoming clients of https://dinarys.com/ and other similar companies working with this platform. But, unfortunately, they forget about one very important nuance.
The fact is that even the best ready-made online store will never become popular if it will not be seen on the first pages of search engines. No one will simply not know about it if it is not SEO-optimized. This can be done with the help of strategies designed specifically for this platform, including keyword research, content creation, and link-building techniques. By implementing these strategies effectively, businesses can significantly improve their visibility, attract more visitors, and ultimately increase sales and customer engagement.
Why Do You Need Magento SEO Promotion?
Promoting any website, especially a website on Magento, is the most effective way to make it more visible on Google and Yandex and get conversions from organic traffic. You should think about it at least because of:
- Website growth in the search bar for queries from your niche;
- a guaranteed influx of new customers;
- Increasing consumer recognition and trust in you;
- the long-term effects of advertising;
- less dependence on the site on changes in the advertising market, pricing policy of information systems for the distribution of advertising on the Internet, and other unforeseen changes.
Where Does SEO Optimization On Magento Start?
There are many steps to effective optimization, but there are basic tricks that begin the promotion.
Some of them may seem too complicated, and some of them will require special skills from the user. But all of them are equally necessary. Let us now consider them in detail.
Creating A Robots.txt File
It shows search engine robots which of the site’s pages should be crawled, indexed and considered in ranking. It also helps to avoid unnecessary downloads by ignoring pages that have not been indexed.
It is easy to configure it through the admin panel: Stores > Configuration > Design > Search Engine Robots. A person has the ability to choose: decides which pages to add or remove from indexing.
But for delicate customization it should be edited in the root directory. In this way less rigid rules are used to.
Configuring XML Sitemap
In simple words, it’s a sitemap. It describes all the indexed pages. It makes it easier to scan and process site content.
You can generate it automatically. To do this, go to Stores > Configuration > Catalog > Catalog > XML Sitemap, and then select the parameters: pages in the Sitemap, how regularly it is updated, etc. The generated Sitemap can be found at “site.com/sitemap.xml”.
Development Of Meta-Tag Templates
Well-made meta tags are essential and needed to improve CTR and relevance of the site in search results. Templates for titles and descriptions are often suitable for similar pages.
They are configured directly in the admin panel by the scheme:Content > Design > Configuration. The meta tag values are generated from category/goods attributes, keys or any other text using a variable system.
